Pernod Ricard worked with TenderEasy to digitalize, modernize and optimize their freight procurement process

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I would absolutely recommend TenderEasy, you’ve made my life a lot easier and my management a lot happier!.”

”We finished our freight tendering process three weeks earlier than usual, and we even performed three rounds instead of the two we usually have time for!”

Petra Åkerblom,
Manager Logistics Procurement at Pernod Ricard


Pernod Ricard is a global leader in wines and spirits with consolidated sales of € 8, 987 million in FY18. The group holds one of the most prestigious brand portfolios in the sector, including Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Pernod Ricard employs a workforce of approximately 18,900 people.

Using TenderEasy, enabled Pernod Ricard to optimize its freight spend and tackle many of the issues the company was facing. The initial investment in TenderEasy has paid for itself several times over and suppliers and internal users are delighted. The partnership has been going since 2016.

[With TenderEasy] we finished our freight tendering process three weeks earlier than usual, and we even performed three rounds instead of the two we usually have time for!

Modernizing the freight procurement process

Time consuming processes, a lack of control and large insecurities… The freight tendering process at French distiller Pernod Ricard suffered from many common issues. Prior to working with TenderEasy, all transport tendering was performed with no system to assist in data gathering, analysis and evaluation apart from Excel – a method that typically leads to issues.

Despite substantial efforts to optimize their processes and assure the quality of their data, errors and inaccuracies would creep into their Excel spreadsheets from internal and external sources. These would cost the company time as well as money. “We felt that our way of working wasn’t very modern”, explains Åkerblom.

Managing and analyzing extensive data sets

The biggest challenge was cleaning data. However structured you try to be, someone will always manage to bypass safeguards and submit incorrect data. Double and triple checking takes took too much time and remains inaccurate as mistakes still made it through.

TenderEasy’s solution helped Pernod Ricard with this issue by placing the responsibility of data quality on the suppliers themselves, ensuring all submitted bids are aligned and comparable. The solution also offers is the ability to perform analyses at the click of a button, across a multitude of scenarios. This enabled Pernod Ricard to provide suppliers with feedback within three days of closing the bid round instead of several weeks later.

What TenderEasy brought to the table

For Åkerblom, there were three main benefits to implementing TenderEasy:

  • Control: “It’s easy keeping track of what happens, who have replied/ submitted, if the data is correct.”
  • Analysis: “Being able to give feedback to suppliers as well as internally, while keeping management up to date on the progress.”
  • Overall impression: “The entire process is much more professional on every level.”

Pernod Ricard’s suppliers seem to agree. According to Åkerblom, feedback has been 100% positive: “Suppliers appreciate that they can get feedback quickly. This gives them ample time and possibility to prepare for live negotiations, enabling the quality of the discussions to be raised significantly. This is very much appreciated.”

“And in TenderEasy support we have direct access to a fantastic competence about the mechanics of freight and what works in the market,” she adds.

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