Knowing your priorities – ending the hunt for the ”Shorse”



How hard can it be to purchase transports and making a freight tender? Pretty simple, right? You define your routes and ask for the best possible price and service for each and every one of them. Then you just pick the best offer supplied!
Well, what do you base that decision on? What are your essential guidelines for making that call? Perhaps:
   - Lowest price possible?
   - Minimized lead time?
   - Great reliability and information flow?
   - Capacity requirements?
You’d be surprised by how often there is no clear answer to these questions, even at the last stages of negotiations. So what are the implications of this? Well, it will likely lead to a lack of focus on the right properties – or a futile search for the supplier that has everything. In essence, trying to catch the ever elusive ”shorse”, a fast runner on land that also has a killer instinct beneath the waves.

Shorse, a fast runner with killer instinct.
Obviously, there is no such thing as a shorse – no more so than there exists a fast and reliable transport service that is also much cheaper than the competition. And if you think you have actually captured a shorse, a service that promises everything including a cheap price, I suspect that the service will end up about as useful as the shorse in the picture. In every instance where there is a choice to be made, you’ll have to choose between service, quality and price – or some combination of them – but rarely can you choose all three.
That’s why it is so important to make sure that you consider your needs and your internal priorities before going to tender. A successful freight tender always starts with a thorough knowledge of your needs and requests throughout the organization. Perhaps your recipient doesn’t need to receive the shipment within a day; maybe 2 or 3 days could suffice, even if one day has been the standard thus far? Or perhaps it is of great value to be frequently updated on the status of the shipment. These are questions that a thorough research before tender start will help settle.
And not only will you benefit from knowing what qualities you should value - but by communicating your needs to all suppliers, you enable offers to be tailor-made to suit your specific needs right from the beginning. In the end, you might not end up with a fully functional shorse.  But with a bit of luck, perhaps you’ll find a horse that is good at holding its breath underwater